Senior Director, Product Marketing

Product Marketing, Boston, United States

SENIOR DIRECTOR, PRODUCT MARKETING

ABOUT LOGMEIN
LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

Our headquarters are two state-of-the-art buildings on Summer Street in the heart of Boston’s Innovation District that includes a 2,200 sq ft roof deck and patio. We work in an open and collective environment simplifying how people connect to each other and the world around them.

ABOUT ROLE
LogMeIn is looking for that special someone to lead product marketing for GoToMeeting, one of the company’s flagship products and brands. This is a high-profile role in the company, and as such, you will be at the helm driving strategy and execution for one of the market’s most recognized brands - GoToMeeting. Reporting to the VP, Marketing for the Communications and Collaboration line of business, you’ll work cross-functionally with Sales, Product, Engineering and Operations teams to develop the positioning, messaging and go-to-market strategies. This is a career-defining role that will put you front and center in a fast-moving, red-hot market – likely challenging you in ways you may never have been challenged before. We want a proven product marketing leader that can inspire a very talented cross-functional marketing team with his/her infectious enthusiasm, energy, creativity and drive.

RESPONSIBILITIES
  • Define and lead the global go-to-market strategy and execution for GoToMeeting
  • Drive all positioning, messaging, packaging, pricing and campaigns support the overall strategy
  • Define detailed customer/prospect personas with pain points, messaging strategies, and where each persona fits in the buying process for the product.
  • Partner with the Demand Generation team to deliver compelling campaigns to target personas that increase buzz and awareness, drive qualified leads to the sales team, and demonstrate thought leadership
  • Partner with Sales and Business Development to ensure they are best equipped to win with prospects and retain/renew/upsell customers
  • Partner with the Comms and Social teams tell a story to the press, analysts, customers and prospects that demonstrates our unique value and right to win
  • Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation
  • Ensure successful product release and launch communications as well as refine and retool our on-going marketing strategies and execution for existing markets
  • Empower internal stakeholders; influence external decision makers, partners, and thought leaders
  • Effectively engage Marketing, Sales, Product Management, Partners, and Customer Success; liaise across various organizational levels to ensure the overall success of the solution lines in the market

REQUIREMENTS
  • 7+ years product marketing experience, with a balanced mix of both B2B and B2C
  • Hands on leader that doesn’t delegate or preside – instead, s/he motivates, inspires and supports the team with a winning attitude
  • Experience marketing within technology, SaaS or Cloud based is a must. Experience with Collaboration Software a plus
  • Strong eCommerce skills and understanding with high-velocity transaction models (eg. Freemium/trial-based)
  • Proven ability to handle multiple projects at once, with multiple stakeholders, and getting products/features launched on-time.
  • Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments
  • Self-motivated and doesn’t wait for prescriptive direction. Capable of working in a face-paced, dynamic environment
  • Detail and results oriented; skilled at both planning and hands-on execution
  • Superior communications skills, particularly with writing and visual story-telling (e.g., PPT).
  • Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, internal and external.
  • BA/BS required
OUR VALUES
Be Accountable - even when no-one is looking
Thrive Together - greatness comes from unlocking each other’s potential
Advance Confidently - we find opportunity and act on it
Collaborate Openly - our whole is greater than the sum of our parts
Engage Fearlessly - we speak up and listen